Useful social networking tools to simplify online campaigns

In today’s economic downturn its only natural businesses are looking for the most cost-efficient and smart ways to run their interactive online campaigns. Equally so, they’re spending more and more time on the Internet looking for  diverse social media to engage their audience and send the right message.

Currently, there are many options from which to choose and the number of networks and programs continue to grow by the minute. This causing for marketers to run fragmented interactive marketing campaigns making it a bit hard to keep track of all activites.

Social network aggregators, however, may help soothe this divergency in that they give marketers and agencies full control of their marketing campaigns while offering easy and manageable ways of organizing their digital life. So far, personalized start pages like netvibes, pageflakes or iGoogle are one way to go about it. Social network combination tools such as power.com (recently sued by Facebook), profilefly, minngl or  ex.plode help you cosolidate all social networking profiles into one without the need to remember all the different logins and passwords.

Suites such as social-smart, however, go a step beyond ordinary social network aggregators and more into the SMO arena. Not only does it function as a central hub for all social networking activities, it also enables marketers to manage, promote, measure and optimize inbound social marketing campaigns from one destiny.

Social-smart by Nuovomedia ‘combines the viral network effect of the millions of consumers on today’s major social networks with search engine optimization — for driving inbound marketing and online customer acquisition.

I say it’s quite useful because it offers businesses the ability to promote, engage, measure and control all activities at once. In other words, businesses can run branding, marketing  and promotion campaigns, run search ads, engage customers through social networks conversations and blogs,- all this plus, monitoring the entire social marketing campaign process (website traffic, page rank etc) all from the very same dashboard.

To look into social-smart visit www.social-smart.com

This entry was posted on Tuesday, March 31st, 2009 at 1:45 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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