Can using flash videos on your website increase your sales?
The human brain responds to images, color and film, better than any kind of text. This is the reason why advertisements on television always do better then print ads. The brain likes movement and responds to sound.
We all like things that please our eye, and the first thing you learn as an advertiser / designer, is to create something that is going to catch attention. It just so happens, that movement, like in a video, alerts the brain, as it processes what is going on, and anticipates what it is to see in the next few seconds. Something in print, on the other hand, is static. Our eyes take it in at one go, and the brain doesn’t need to function any further. It therefore holds attention for fewer moments.
When you visit a website, pretty much the same stuff applies there as well. Nobody really has the time to sit and read through your product’s features and how lovely they are. To make an instant impact, nothing works like a well done flash video. Use the right images, the right colors, the right sound, and customers are attracted to it like nothing else. If you run an online business, it makes it all the more important that your website has good videos of everything you have to offer.
If you own a business otherwise, and own a website to promote it online, good videos are bound to increase your sales, considering the number of people that access the internet today. For example, if you own a shop that sells sports equipment and you have the best equipment from all over the world, if your website is unimpressive, you are losing out on a large number of customers. With powerful and impressive videos of sports champs, and how they can’t do without excellent equipment, everybody who visits your site is inspired to buy something, whether they are into sports or not. You have an edge over all your competitors, and people tend to buy from you, rather than from someone else, even though it might the same equipment. What’s more, if your website is well designed and has a flash video playing motivating videos, you just might be able to expand your business and have people order equipment online. So that means more sales, more money.
Whether your website is about sports, tourism, religion, books, or anything else under the sun, including videos on it attracts more people. When there’s a video player on the website, people are compelled to watch the video out of sheer curiosity. So the next step, after making sure your video is excellent, is to ensure your player is good enough, and has features that people are comfortable working with. There are a very large number of players available, make sure you pick the right one for your website, and watch your sales grow multifold.
Tags: flash, flash videos, internet, sales, video player, videos
February 20th, 2009 at 9:33 pm
Agreed. All good websites should use videos. It assists the visitor to understand more.