MOUNTAIN VIEW, CA--(Marketwire - October 20, 2008) -

News Facts:

-- Through an expanded partnership with Hulu, Watercooler is now delivering
   more than 40 top network shows to fans on Hulu's new video player, which
   enables members to watch broadcast-quality, full-screen Hulu
   programming.
-- This integration will directly connect Hulu content with the largest
   group of online fan communities in social media.
-- TVLoop audiences will have access to new broadcast-quality programming
   from most of the major networks, in addition to all existing Hulu
   content on TVLoop, including:
   -- Full-length episodes of popular TV series past and present, including
      "ER," "It's Always Sunny in Philadelphia" and "One Tree Hill"
   -- Clips from top TV series such as "Friends" and "Law & Order: Special
      Victims Unit"
-- With TVLoop's unique community features, audience members can not only
   view episodes and clips of their favorite TV shows, but can also discuss
   them with other passionate fans across five of the most popular social
   networks - changing the way consumers interact with popular TV shows
   online and enhancing the fan experience.
-- More than 15 million TVLoop members visit its TV-themed communities to
   answer trivia questions, take quizzes and discuss episodes, plotlines
   and actors with other passionate fans. With the addition of broadcast-
   quality content from Hulu, the experience is now even richer for fans.
   TVLoop is the one place in social media where fans can not only watch
   their favorite TV shows, but also interact with other fans, creating a
   unique TV-viewing experience.
-- With 25 million users across the FanSection and TVLoop applications,
   Watercooler provides the most extensive network of online fan
   communities around sports and TV entertainment within the top social
   networking sites including Facebook, MySpace, Bebo, Friendster, and hi5.
-- Watercooler enables major broadcast networks to reach TV fans across all
   social networking platforms in one fell swoop without having to
   negotiate numerous deals on their own.

LINKS:

Please use this link to access Watercooler

Watercooler Screenshots with new Hulu Player

Quotes, attributable to Watercooler executives:

--  "We have spent the last 18 months building a company that unites
    millions of passionate TV fans online," said Kevin Chou, CEO of
    Watercooler. "Our collaboration with Hulu enables us to bring together
    broadcast and online mediums so consumers have access to their favorite TV
    shows wherever they are combined with a conduit to discuss those shows with
    other likeminded fans."
--  "Millions of our users are actively engaged every day with the top TV
    shows on Watercooler's TVLoop applications," said Justin Smith, head of
    product for Watercooler. "This expanded integration with Hulu gives those
    fans even more opportunities to interact with the shows they love, and we
    look forward to seeing this continue to drive active conversations among
    the fan base."
--  "Our ultimate vision with this alliance is to enhance audience
    enjoyment and give fans a variety of ways to interact with content.
    Networks recognize that the growth of social media enables them to
    distribute content in a variety of new and exciting ways," added Chou.
    "Watercooler's Hulu integration provides enthusiastic communities of fans
    with a unique opportunity to access their favorite TV shows on the social
    networking platforms where many of them are so active."
    

Please contact Marie Williams at watercoolerpr@shiftcomm.com or 415-591-8416 to arrange an interview and/or for additional quotes.

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