GERMANTOWN, MD--(Marketwire - December 2, 2008) - WeatherBug®, the leading provider of live, local weather information for consumers and professional users, launched an integrated mobile advertising campaign today for the cold and flu season. The new ad-supported Wireless Application Protocol (WAP) campaign, which runs throughout the winter season, integrates daily forecast information from WeatherBug, cold and flu tips, and outbreak statistics and maps from the Center for Disease Control and Prevention (CDC).

Mobile users can also subscribe to receive a free daily text alert from 4INFO, the leading text messaging service in the United States, which includes daily forecast information and cold and flu outbreak information from the CDC that is geo-targeted to a user's specific ZIP code. Consumers can simply visit weatherbug.com on their mobile device to subscribe to the service.

"We are very excited to present this comprehensive program to advertisers and thrilled to work with 4INFO to bring it to fruition," said Michael Lombardi, vice president of advertising sales and marketing at WeatherBug. "We've taken the same great cold and flu content and local weather information available on our Web site and desktop application and applied it to the mobile space. Furthermore, we integrated an SMS component for registered users that includes geo-targeted content. We are already seeing success with brand name advertisers and expect to have a significant number of mobile customers subscribe to the daily text alerts."

Advertisers who participate in the program have an opportunity to reach customers with targeted and relevant content while also generating additional brand awareness with a tech-savvy mobile user.

"Now more than ever, our advertising clients are looking for integrated media opportunities, particularly those which incorporate mobile components that can provide consumers with relevant and timely content," said John Hadl, managing partner and founder, BrandinHand, Inc. "The innovative way in which this integrated solution from WeatherBug and 4INFO targets mobile users is highly beneficial for advertisers and consumers."

The Short Message Service (SMS), more commonly known as text messaging, is available to virtually all mobile phone users. According to the Mobile Marketing Association, SMS is the most widely used mobile phone service after voice.

"Our experience in creating integrated mobile ad campaigns for brands of all types consistently shows that consumers respond favorably when they're receiving content they feel is relevant and useful," said Ted Burns, vice president of products at 4INFO. "The WeatherBug and 4INFO mobile service is a perfect illustration of how to provide advertisers with a branding opportunity that puts them in a highly favorable position with consumers -- and we're excited to be a part of it."

About 4INFO

4INFO is a mobile media company that connects brands, agencies, and publishers with mobile audiences. With high quality SMS content, targeted mobile advertising, and integrated campaigns across all types of media, 4INFO provides agencies and brands with the means to reach and engage a growing network of mobile consumers. 4INFO pioneered the development of ad-supported text message services and is the largest provider of SMS content and services in North America. As experts in mobile advertising, the company uses SMS as an entry point to drive rich media experiences on mobile phones. 4INFO's consumer services provide real-time SMS information and entertainment messages on subjects ranging from sports and weather to celebrity gossip and stock market news. Headquartered in San Mateo, Calif., with additional offices in Chicago and New York, 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., NBC Universal, Sand Hill Capital, and U.S. Venture Partners. Learn more at: http://advertising.4info.net or text "advertise" to 44636.

About WeatherBug

WeatherBug (http://weatherbug.com and http://weatherbugprofessional.com) is a trusted source of dynamic weather information enabling people worldwide to make more informed weather-related decisions. Millions of consumers and professional organizations, including the National Weather Service, rely on WeatherBug to make more informed personal and mission critical decisions which safeguard lives, impact communities and improve business operations. WeatherBug is a brand of AWS Convergence Technologies, Inc. (http://www.aws.com)